© TSUFIT 2007
Did you capture the American Idol finals last year between Taylor Hicks and Catherine What’s Her Name? The one with the finest voice?
I’m gon na inform you a trick, something nobody ever informs business owners. It’s not about being the very best! It never ever was. Yet so many entrepreneurs squander their money and time extoling being the best. “We offer the best doohickeys …” “We supply the very best customer service …” ‘
It’s dopey to extol being the best! Why? ‘Cause
1. Everybody states it.
2. It’s probably not true.
3. We don’t believe you anyway
But do not worry about it, ’cause
4. We’re not always looking for the very best.
Take a look at singers. The most famous. The most enjoyed. Are they the best? Rod Stewart’s what, 92? And still producing struck albums! “Do You Think I’m Sexy?” No Rod. I do not. Not 30 years earlier when the song came out and certainly not now. In some way a geriatric Rod got to wiggle his assets on American Idol along with Taylor Hicks! On the other hand poor Catherine is doing a lame cameos on Ugly Betty.
The “It” Factor
In showbiz, there’s an expression “You’ve got ‘it’.” What’s “it”?
The factor they call it “it” is because it’s difficult to put it into words. It’s got something to do with charisma, magnetism, the power to attract and hold an audience. Honestly, Rod Stewart never ever did it for me, however Elvis definitely had “it”.
Gain Access To Your Inner Elvis
I simply saw a film about Elvis’ life. Why are individuals so amazed by Elvis? Why are they still informing me “Tsufit, I simply saw Elvis at a corner store!” when he passed away prior to Britney Spears was born? Why? Due to the fact that a character that big never passes away.
Why was the person such a star? Was it his appearance, his character, his voice, his music? It’s most likely all of those things– together with this wonderful thing called “it”, however even with Elvis, it took him a while to discover his inner “it”.
In the motion picture, a docu-drama (or shlock-u-drama), Elvis walks into Sun Records, a little Memphis recording studio, to sing for Sam Phillips. Elvis sings like Bill Monroe; he sings like Bing Crosby; he sings like the other day’s news. Simply another vocalist. A cent a lots.
It wasn’t a quickie, even for Elvis, to find his original voice. Ultimately he did find it.
What’s this got to do with business owners? Whatever!
You got ta discover your original voice. You got ta dig beyond the common. You got ta discover your business’ personality and then you have to show it. You got ta gain access to your Inner Elvis!
Do that and watch your star shine.
It’s most likely all of those things– together with this wonderful thing called “it”, however even with Elvis, it took him a while to discover his inner “it”.
In the movie, a docu-drama (or shlock-u-drama), Elvis strolls into Sun Records, a little Memphis recording studio, to sing for Sam Phillips. Elvis sings like Bill Monroe; he sings like Bing Crosby; he sings like the other day’s news. It wasn’t a quickie, even for Elvis, to discover his initial voice. avseetv You got ta gain access to your Inner Elvis!