How can you understand if your web site is a good site, or what is a good website?
An excellent site is a site that works, if you have developed your site to offer some products, you can state that your site is an excellent site if it does sell products.
* But are you selling as many items as an excellent website offers, or you are only offering a few items from time to time?
* Are your sales pages great enouth to consider your website a good site?
* Do you have enough visitors to your website to consider it a great website?
* Do you have enough return traffic or all your visitors are very first time visitors?
* Do your visitors remain sufficient time to consider your website a great website?
* How can you understand for sure if your site is a good site?
* What type of questions should you be making to yourself to know if your webite is an excellent site
ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW IF YOUR WEBSITE IS A GOOD WEBSITE
* Who cares?
* What are you looking for?
* What kind of visitors do you have?
* Which is your concern?
* How should you mesure your success?
WHO CARES?
If the site belongs to a business, then the web pages wear ´ t belong to a bachelor, there ´ s not only one person that can state if you have a great site, so you will have to round up individuals that are vitally interested
You will find the techno-geeks, the sales people, the general public relations individuals, etc and so on and everyone of them will have their own concept of what is an excellent site
But once again as the website comes from ALL the company, individuals on your business who care enough to evaluate the website, should be asked to join the team and take some responsability about the design of the site
WHAT ARE YOU LOOKING FOR?
Every one of the people who appreciates the site will have their own concept of what they want out of a great website. A number of them will simply be talking on behalf of their own departments, however you must force them to think on behalf of the company.
Every department can have their own objetives, objectives and aspirations, each has his own idea about what is a great website, however they require to think as a business, and the conclusion must please the majority of them, and if you can, your must produce a great web page for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every website has very first time visitors, returning visitors, curious, buyers, individuals that arrived by mistake, people that spend a brief time at the website, individuals that invest a very long time at the website, and so on.
What type of visitors do you desire, the ones that show more frequently, the ones that read the most pages, buys more stuff, purchases more frequently or invest the most cash?
Which are the most essential visitors for your company, to believe that you have a great website?
As soon as you get them you can be pleased that your site is a good site.
WHICH IS YOUR PRIORITY?
Once you know what everybody desires, you will have to focus on everyone ´ s objectives.
Will you go after increasing gos to, selling more items per check out, provide more information about the company and it ´ s items, enhancing consumer fulfillment.
After a conversation that will depend on the number of people is providing their own viewpoint about what cares most, you ´ ll end up with your own list of top priorities, and the ones that will not be pleased with their demand, at leas will know why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you make sure that the numbers that you are getting are telling you that your website is a great site, It depends …
* If your main priority is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, however you can also utilize some javacript and or cookies.
If your primary objective is earnings then the sales will have the leading voice, *.
If you are going after client fulfillment then you should concur with the other members of your business how will you collect fulfillment data and how will you weigh it, *.
All the details that you gather should help you take company decisions. It ´ s not a matter of getting as much information as you can, since excessive info can be as bad as inadequate info.
Make sure that you continue measuring your success, make it part of a continuous improvement procedure, due to the fact that the web changes month after month.
Then you ´ ll truly be able to inform if your site is a great website.
Composed by Dr. 구글상위노출 Roberto A. Bonomi