How can you know if your web site is an excellent website, or what is an excellent website?
A good site is a site that works, if you have produced your site to offer some products, you can say that your site is an excellent site if it does offer products.
* But are you selling as numerous items as a good site offers, or you are just selling a couple of products now and then?
* Are your sales pages good enouth to consider your site a good website?
* Do you have enough visitors to your site to consider it a good website?
구글백링크 * Do you have enough return traffic or all your visitors are first time visitors?
* Do your visitors stay enough time to consider your site a great site?
* How can you know for sure if your website is a great website?
If your webite is an excellent website, * What kind of questions need to you be making to yourself to know
ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW IF YOUR WEBSITE IS A GOOD WEBSITE
* Who cares?
* What are you searching for?
* What kind of visitors do you have?
* Which is your concern?
* How should you mesure your success?
WHO CARES?
If the site comes from a company, then the web pages put on ´ t come from a bachelor, there ´ s not just one individual that can state if you have a good site, so you will need to assemble the people that are extremely interested
You will find the techno-geeks, the sales individuals, the public relations individuals, etc and so on and everyone of them will have their own concept of what is an excellent site
As soon as again as the site belongs to ALL the company, the individuals on your business who care enough to judge the site, need to be asked to sign up with the team and take some responsability about the design of the website
WHAT ARE YOU LOOKING FOR?
Each of individuals who cares about the website will have their own concept of what they desire out of a good site. Much of them will simply be talking on behalf of their own departments, however you need to require them to believe on behalf of the company.
Every department can have their own objetives, goals and goals, each has his own concept about what is an excellent website, but they need to think as a company, and the conclusion needs to please most of them, and if you can, your need to produce an excellent website for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every site has first time visitors, returning visitors, curious, purchasers, people that showed up by error, individuals that invest a brief time at the site, individuals that invest a very long time at the site, etc.
What sort of visitors do you desire, the ones that show more often, the ones that read the most pages, purchases more stuff, purchases more often or invest the most cash?
Which are the most important visitors for your business, to believe that you have a good site?
When you get them you can be satisfied that your website is an excellent website.
WHICH IS YOUR PRIORITY?
When you know what everyone wants, you will need to prioritize everybody ´ s goals.
Will you go after increasing visits, selling more products per check out, provide more info about the company and it ´ s products, enhancing consumer complete satisfaction.
After a discussion that will depend on how many individuals is giving their own opinion about what cares most, you ´ ll end up with your own list of concerns, and the ones that will not be satisfied with their demand, at leas will know why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you make sure that the numbers that you are getting are telling you that your site is an excellent site, It depends …
* If your main top priority is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, however you can also utilize some javacript and or cookies.
If your main objective is revenue then the sales will have the prominent voice, *.
* If you are going after customer satisfaction then you must concur with the other members of your business how will you gather complete satisfaction information and how will you weigh it.
All the details that you collect need to help you take business decisions. It ´ s not a matter of getting as much information as you can, because too much info can be as bad as not enough information.
Make sure that you keep measuring your success, make it part of a continuous enhancement process, since the web changes month after month.
Then you ´ ll truly have the ability to inform if your site is an excellent site.
Written by Dr. Roberto A. Bonomi