How can you know if your web site is an excellent site, or what is a great site?
A great site is a site that works, if you have developed your website to offer some products, you can state that your site is a great site if it does offer items.
* But are you offering as many products as a good site offers, or you are only selling a couple of products once in a while?
* Are your sales pages good enouth to consider your website an excellent site?
* Do you have enough visitors to your website to consider it a great website?
* Do you have enough return traffic or all your visitors are first time visitors?
* Do your visitors stay adequate time to consider your website an excellent site?
* How can you understand for sure if your website is a good website?
* What type of concerns should you be making to yourself to know if your webite is a great website
ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW IF YOUR WEBSITE IS A GOOD WEBSITE
* Who cares?
* What are you searching for?
* What sort of visitors do you have?
* Which is your top priority?
* How should you mesure your success?
WHO CARES?
트래픽 봇 If the website belongs to a business, then the web pages wear ´ t come from a bachelor, there ´ s not just one person that can state if you have an excellent site, so you will need to assemble individuals that are vitally interested
You will find the techno-geeks, the sales people, the public relations people, etc etc and everybody of them will have their own concept of what is an excellent website
But once again as the site belongs to ALL the business, the people on your company who care enough to judge the website, must be asked to sign up with the team and take some responsability about the style of the website
WHAT ARE YOU LOOKING FOR?
Each of individuals who appreciates the site will have their own concept of what they want out of a good website. Much of them will simply be talking on behalf of their own departments, however you should force them to believe on behalf of the company.
Every department can have their own objetives, objectives and aspirations, each has his own idea about what is a good website, but they need to believe as a company, and the conclusion must satisfy the majority of them, and if you can, your must develop a good web page for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every website has very first time visitors, returning visitors, curious, purchasers, individuals that arrived by error, individuals that spend a short time at the site, people that spend a long period of time at the site, and so on.
What type of visitors do you desire, the ones that show more often, the ones that check out the most pages, buys more stuff, buys more regularly or spend the most money?
Which are the most essential visitors for your company, to believe that you have a great website?
Once you get them you can be satisfied that your website is a good site.
WHICH IS YOUR PRIORITY?
As soon as you know what everyone wants, you will have to prioritize everybody ´ s objectives.
Will you go after increasing check outs, offering more products per see, provide more information about the company and it ´ s products, improving client fulfillment.
After a conversation that will depend on the number of individuals is offering their own viewpoint about what cares most, you ´ ll end up with your own list of concerns, and the ones that will not be satisfied with their request, at leas will know why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you make sure that the numbers that you are getting are informing you that your website is an excellent website, It depends …
* If your primary top priority is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, but you can also use some javacript and or cookies.
* If your main objective is income then the sales will have the prominent voice.
If you are going after consumer fulfillment then you need to concur with the other members of your business how will you collect fulfillment information and how will you weigh it, *.
All the details that you gather need to help you take business choices. It ´ s not a matter of getting as much details as you can, since excessive information can be as bad as inadequate details.
Ensure that you continue determining your success, make it part of a continuous enhancement process, because the web changes month after month.
Then you ´ ll actually be able to tell if your website is a good site.
Composed by Dr. Roberto A. Bonomi