How can you understand if your website is an excellent website, or what is an excellent website?
트래픽 프로그램 A great website is a site that works, if you have developed your site to sell some items, you can say that your site is a great site if it does offer products.
* But are you offering as numerous products as a great site sells, or you are only selling a few products once in a while?
* Are your sales pages excellent enouth to consider your site a good website?
* Do you have enough visitors to your website to consider it a great site?
* Do you have adequate return traffic or all your visitors are first time visitors?
* Do your visitors stay sufficient time to consider your website a good website?
* How can you know for sure if your website is a good website?
* What kind of questions need to you be making to yourself to know if your webite is a good website
IF YOUR WEBSITE IS A GOOD WEBSITE, ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW
* Who cares?
* What are you searching for?
* What sort of visitors do you have?
* Which is your concern?
* How should you mesure your success?
WHO CARES?
If the site comes from a company, then the web pages put on ´ t belong to a bachelor, there ´ s not only one individual that can state if you have an excellent website, so you will need to round up individuals that are extremely interested
You will discover the techno-geeks, the sales individuals, the general public relations individuals, etc and so on and everybody of them will have their own idea of what is a great site
But once again as the website belongs to ALL the business, the people on your company who care enough to judge the website, should be asked to join the team and take some responsability about the style of the site
WHAT ARE YOU LOOKING FOR?
Each of the people who appreciates the website will have their own concept of what they want out of a great website. A number of them will simply be talking on behalf of their own departments, however you should require them to think on behalf of the company.
Every department can have their own objetives, goals and goals, every one has his own idea about what is an excellent site, however they require to think as a business, and the conclusion needs to satisfy most of them, and if you can, your need to produce a good webpage for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every website has very first time visitors, returning visitors, curious, buyers, individuals that arrived by mistake, people that invest a short time at the website, people that spend a long time at the website, and so on.
What type of visitors do you desire, the ones that show more frequently, the ones that check out the most pages, purchases more things, purchases more frequently or invest the most cash?
Which are the most crucial visitors for your company, to think that you have a great site?
Once you get them you can be satisfied that your website is a good site.
WHICH IS YOUR PRIORITY?
Once you know what everyone wants, you will need to prioritize everybody ´ s objectives.
Will you pursue increasing gos to, offering more items per check out, offer more info about the business and it ´ s products, enhancing customer satisfaction.
After a conversation that will depend upon the number of individuals is providing their own opinion about what cares most, you ´ ll end up with your own list of top priorities, and the ones that will not be satisfied with their demand, at leas will understand why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you make sure that the numbers that you are getting are informing you that your website is a good site, It depends …
* If your main top priority is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, however you can also utilize some javacript and or cookies.
* If your primary goal is income then the sales will have the leading voice.
* If you are going after client satisfaction then you should agree with the other members of your company how will you gather satisfaction data and how will you weigh it.
All the details that you collect must help you take company decisions. It ´ s not a matter of getting as much information as you can, due to the fact that excessive info can be as bad as inadequate details.
Make certain that you keep measuring your success, make it part of a consistent improvement procedure, because the web modifications month after month.
Then you ´ ll really have the ability to tell if your site is a great site.
Composed by Dr. Roberto A. Bonomi