How can you understand if your web site is a great website, or what is an excellent site?
A good site is a website that works, if you have produced your site to offer some products, you can state that your website is a great site if it does sell products.
* But are you selling as many products as a good website offers, or you are only offering a few products now and then?
* Are your sales pages good enouth to consider your website a good website?
* Do you have enough visitors to your site to consider it an excellent website?
* Do you have enough return traffic or all your visitors are very first time visitors?
* Do your visitors stay adequate time to consider your site an excellent site?
* How can you know for sure if your site is a good site?
* What sort of questions must you be making to yourself to understand if your webite is an excellent site
IF YOUR WEBSITE IS A GOOD WEBSITE, ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW
* Who cares?
* What are you looking for?
* What sort of visitors do you have?
* Which is your priority?
* How should you mesure your success?
WHO CARES?
If the website comes from a business, then the web pages don ´ t come from a single person, there ´ s not only one individual that can state if you have a great site, so you will have to round up individuals that are extremely interested
You will find the techno-geeks, the sales people, the general public relations people, and so on and so on and everybody of them will have their own concept of what is an excellent site
Once again as the website belongs to ALL the business, the people on your business who care enough to evaluate the website, should be asked to sign up with the team and take some responsability about the style of the site
WHAT ARE YOU LOOKING FOR?
Each of the people who cares about the site will have their own concept of what they desire out of a good website. A lot of them will simply be talking on behalf of their own departments, however you must require them to believe on behalf of the business.
Every department can have their own objetives, objectives and goals, each has his own idea about what is a good website, but they need to believe as a business, and the conclusion must satisfy most of them, and if you can, your need to produce an excellent website for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every site has first time visitors, returning visitors, curious, buyers, people that arrived by mistake, people that invest a short time at the site, individuals that invest a long time at the website, etc.
What kind of visitors do you desire, the ones that show more often, the ones that read the most pages, buys more stuff, buys more often or spend the most cash?
Which are the most essential visitors for your business, to think that you have a great website?
As soon as you get them you can be pleased that your website is an excellent site.
WHICH IS YOUR PRIORITY?
Once you know what everybody wants, you will have to prioritize everyone ´ s objectives.
Will you pursue increasing visits, offering more products per check out, supply more details about the company and it ´ s products, improving client satisfaction.
After a discussion that will depend upon the number of people is providing their own viewpoint about what cares most, you ´ ll end up with your own list of concerns, and the ones that will not be satisfied with their request, at leas will understand why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you be sure that the numbers that you are getting are telling you that your site is an excellent website, It depends …
* If your main priority is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, but you can likewise utilize some javacript and or cookies.
* If your primary goal is income then the sales will have the leading voice.
If you are going after consumer satisfaction then you must concur with the other members of your business how will you collect fulfillment data and how will you weigh it, *.
구글seo All the info that you gather should help you take business choices. It ´ s not a matter of getting as much info as you can, due to the fact that excessive information can be as bad as inadequate information.
Make sure that you keep on measuring your success, make it part of a constant enhancement procedure, because the web modifications month after month.
Then you ´ ll really have the ability to tell if your website is an excellent site.
Composed by Dr. Roberto A. Bonomi